Why Your Business Blog Should Not Be All About You!0
Thanks for stopping by Eco Press. I am not only the proud owner of my social media marketing and web design agency (located in Aventura, Fl), but I am also a huge animal lover and advocate. Today’s short topic/tip is about business blogging. One of the biggest mistakes people make is talking about themselves, and trying to promote their services, rather than writing about useful and informative tips.
I find it so difficult to get this point across to my clients. Consumers and web surfers are very savvy now-a-days! They know when you’re trying to sell them on something, rather than genuinely give them tips and information they can use on a day-to-day basis. People are tired of sales pitches. They want to know you care about their needs, and not just the dollar. Of course we are all concerned with earning a living- so am I. However, I’ve learned how to leverage my contacts, website followers, subscribers and clients, by giving them information I think will help them. Social media is changing in a big way. It is about building a personal relationship with people.
I’ll give you an example. It is one from my own pet-friendly real estate services. Rather than talking about selling pet-friendly properties in Miami, I write about something I really care about– PETS!! Now the theme of my real estate websites is based around pets. So, chances are the people landing on my website are pet lovers. If they care about pets, they will care about their how their pets react to fireworks. Most pets are afraid of fireworks. They get anxious. In some cases, dogs have gotten heart attacks. One of my dogs is absolutely petrified, to the point that we monitor her heart beats.
As such, I’ve written an article about tips of how to take care of your pets during 4th of July. I achieved several things. First, Marketing 101, appealing to people’s emotions. Thus, rising an interest in them to want to read my article. Second, if they like my article, they will share it with their friends and peers. This is a perfect example of social media leveraging. Thridly, if they live in South Florida, they will now know that there’s a pet-friendly realtor in the area. Last, but not least, I get to write about a topic I love, I help to spread these pet care tips to others, while marketing my business at the same time. Truly, the best of two worlds.
Before you leave, here are a few more great examples of how my clients mix social media and CARING:
One of my clients offers a home concierge/house sitting service based out of Sarasota, Florida. Rather than just selling their services, we concentrate on articles about how to secure their homes against burglaries (while they are on vacation), or tax deductions on vacation homes.
Take Sydney! Faye-Davis, the maven in all that is Williams Island real estate– Sydney! writes a great article about how to manage your home remodeling project. [On a side note: if you're considering renting or buying a property in prestigious Williams Island, Sydney! is your go-to-gal]!
Need more convincing? My client, Dr. Cecilia Magalhaes is the world’s best veterinarian (she’s a client, and my beloved are kept healthy due to her superb care). Dr. Cecilia does home visits, serving North Miami-Dade and South East Broward counties. Her website is the perfect example- some pages explaining her services, and then, some short and to the point tips of how to care for your pet.
All of the above should give you some food for thought. These are perfect examples giving you ideas on how to run your business or charity blog. Less about you, MORE about your readers needs and interests!!!!!!!!!