Thanks for stopping by my blog. For those of you who don’t know me, my name is Anabelle Taub. I am the proud owner of Eco Press- a green themed social media marketing and web design agency, based out of Miami, Florida. I am passionate about social media, fascinated by it, in fact! I love to share what I know, I love to run social media marketing campaigns for my clients, and I love to blog about all that is social media. Seeing how many times I just repeatedly typed social media, I guess my healthy obsession with it is quite transparent. LOL!
However, something I find very upsetting is that we don’t take people with color-deficiencies, or the hearing-impaired, or the visually impaired into mind. I don’t think I have come across any colleague of mine that has ever thought about it. My goal for 2012-2013 is to be a lot more conscientious of this. I have already implemented changes in the way I market to the hearing- impaired.
If you’re asking yourself why you should care about this, think about this, 1 out of 13 visitors to your web site may be color-deficient.
In doing some research about how I can better target people who are color- deficient (I hate the term color-blind, but for SEO purposes, I am using it), here is what I came up with:
- The majority of people with color weakness have trouble seeing red and green
- They can however, distinguish between black and white
- They can see all shades of yellow and blue, and can distinguish dimmer shades of yellow, such as gold
- They do have trouble seeing reds and greens
- If colors are contrasted with darkness, they can distinguish bright colors
I hope you’ve found this article useful.
Your Turn: Please let me know (by commenting below) if you know of any social media tools specific to the blind, deaf or color-blind (again, I hate these terms, but am using them for SEO purposes).